DiscoverInsider Secrets to a Top 100 Podcast | Podcasting, Marketing, PsychologyWhy You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen
Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen

Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen

Update: 2024-09-05
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Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect.

We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s dive in.

0:46 - How to Grow a Top Podcast Without a Big Audience
2:32 - How to Leverage Your Existing Episodes for Faster Growth
6:37 - The Surprising Launch Results That Prove Download Numbers Are Deceiving
9:14 - Why Rebranding Could Be Your Podcast's Game Changer
13:11 - Strategic Shifts That Keep Your Listeners Hooked (and Coming Back)


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→ This episode was recorded on the Deity VO-7U

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Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen

Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen

Courtney Elmer | PodLaunch